Search Engine Optimization
What is SEO?
SEO stands for "search engine optimization". It is the process of getting traffic from the free, organic, editorial or natural search results on search engines.
On-Page SEO
On Page SEO has to do with the page itself and how to make it friendlier to search engines and users. It should be noted that while search engines look at a website as a whole, ranking is performed on a page level basis. That s why it is important to pay attention to the optimization of each and every page on your website.
Off Page SEO
Off-page SEO is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet. Websites that are popular are more likely to rank higher on Google than less popular websites.
Key Learnings
SEO is one of the most powerful digital marketing tools for any type of website. An SEO optimized website enjoys high visibility in Search engines and improves the user experience. To make it easier to handle, the SEO process is broken down into a number of sub-processes or types. The most important types are Technical SEO, On-Page SEO and Off-Page SEO.
Content SEO
Content SEO is a subset of on-page SEO. Content SEO is all about the quality of the content and how to make it better. Because this is a very important SEO success factor, it is considered by many as one of the types of SEO. In many cases though, you can find content guidelines under on-page SEO, which is also a correct approach. Publishing great content that users love and search engines can understand, is the winning combination
Achieve this
Local SEO
Local SEO is a type of SEO suited for local businesses only. In other words, if you have a website and your goal is to get clients visiting your local store, then you should optimize your website for local SEO. Everything that is mentioned above is valid for Local SEO, with the addition of the following guidelines: Make sure that you have your business name, address, contact details on all pages of your website.
Mobile SEO
Mobile SEO is again not a different type on its own, but a subset of SEO specific for mobile devices. It is a fact that more than 60% of Google searches are now performed on mobile devices. This is a huge number and a good indication that the Internet is moving away from the traditional desktop and goes to mobile devices. This is also the reason that Google decided to create a mobile-first index and start indexing the mobile friendly version of a website instead of the desktop version.
